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Helping global organizations break in to new and emerging markets

In this video, at the NASSCOM Engineering Summit 2013, Regu Ayyaswamy, VP & Global Head, Engineering & Industrial Services, TCS, highlights the value addition in engineering services and how that enables clients to break into new and emerging markets. Watch him speak on some of TCS’ innovative initiatives in this field.



Global organizations are looking to break into emerging and new markets and engineer products with new technologies such as cloud, mobility, NFC, M2M, etc. The right engineering partners with local and domain knowledge can help them break in to these markets and sustain their growth.

“Traditionally, when we started this business, all the work was coming mostly from the US, North America as well as from Europe. But if you want to go to the next phase of growth we need to look at how we can work with companies from other regions especially in Asia Pacific, countries like Japan and Korea and even creating our presence in China as well. So the fundamental need now is, as you can see that the emerging countries, consumption and the middle-income population growth are actually driving the market to grow in these spaces, so many global corporations are looking at how we can find a partner who can help us grow in this.”
- Regu Ayyaswamy, TCS