Tata International Wolverine Brands Limited (TIWBL) is a joint venture between Tata International and Wolverine World Wide Incorporated for the distribution of Wolverine's Merrell and Caterpillar Footwear products in India. Wolverine World Wide is a premium global fashion manufacturer and marketer of branded footwear, apparel and accessories, while Tata International manufactures and markets a wide range of products, including apparel and footwear.
“The consulting team at TCS possesses business and technical expertise, is sensitive to timelines and has the ability to engage clients effectively.” Ashish Diwanji - CFO, Tata International Wolverine Brands Limited (TIWBL)
TCS worked with TIWBL on a very aggressive time-to-market schedule with a 4 month lead time from the formation of company to the launch of products. TCS helped the client with point solutions which helped to assess and analyze sell through information from TIWBL’s retail partners on an ongoing basis.
Diwanji highlights that, with the help of TCS solutions, tools and processes, TIWBL were able to improve its go-to-market by 3 months, cost saving benefits by 7-8% and margin improvement by 8-10%.
Mehra mentions about TCS’ expertise to help them with their business processes, business capability and business technology areas. TCS helped TIWBL develop their standard operating procedures which enabled the operations to be set up on time.
TCS was able to develop a very transparent and highly engaged relationship with the client, with the right skill set and right overall execution. The deadlines were stringent but with TCS’ overall support, TIWBL was able to achieve its business objectives on-time.
Mehra highlights the importance of the four month lead time which TIWBL had, to go-to-market and with TCS’ right mindset, commitment and execution; they were able to achieve the aggressive timelines.
Diwanji also appreciates TCS’ role in helping TIWBL with their strong and weak points and guidance on how to improve on their weak areas. TCS highlighted the importance of understanding one’s client’s business to come up with the right solutions.
Related Case Study: Tata International Wolverine Brands successfully establishes operations in India
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