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White Paper

Sales and Marketing - Challenges in Information Management and Analytics in Today’s Global Organizations


Over the last one decade, many organizations have implemented ERP and CRM applications, leading to a dramatic increase in the amount of digital data about customers, prospects and channel partners. According to one estimate, enterprise data is growing at more than 50% per year.

While this presents an exciting opportunity for sales and marketing managers, it imposes a great challenge from an information management perspective – that is, how to create an integrated platform of organizational data that can enable analytics and provide better insights to the sales and marketing team.

In this white paper, we explore some of the real-world challenges faced by sales and marketing managers of large global organizations today in acquiring and leveraging the relevant data / information to get insights into customer behavior / needs or for other analytics.

We also examine the reasons for these challenges and suggest ways to tackle the same.