Innovation is a key ingredient of success in every industry. Information Technology (IT), by its very nature, lives on the leading edge of ideas, and is ideally suited to be a company’s innovation champion. And yet, something seems to stand between the universally shared desire for business improvement through IT innovation and its translation into action. 

This paper identifies the theory and practice that will help IT leadership (re)assume its rightful status as a key driver of business value through innovation in an organization. It defines the broad, and rather loosely used, term “innovation”. It provides a strategic and tactical approach for IT to generate, develop, and implement powerful new ideas at each level that can propel the organization forward.