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White Paper

Insights from TCS UK Innovation Forum 2010 | Theme: Enriching Customer Experience - Social Web and Mobility in the Enterprise

 

CIO bandwidth is consumed in keeping systems state-of-the-art, secure and agile to meet business needs. Simultaneously, CIOs must also tackle user experience, which is now a moving target. The user profile has changed drastically; the experiential interface of technology is changing by the week.

The TCS Innovation Forum 2010 in the UK asked users, researchers, usability experts and industry representatives how they defined “users”, how they engaged with them and how they tried to create better user experiences. Several ideas emerged, the three key threads being the following:

  • The social web
  • The multi-channel experience
  • Usability as a core design value

In this white paper, we present some excerpts from the above.