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White Paper

Social Analytics for the Telecom Industry

 

Social analytics helps companies analyze their brand image among consumers. It taps and analyzes these opinions to convert them into insights, which help businesses identify the areas of customer satisfaction or in understand any product grievances that the customers might have. It also provides almost instant feedback for marketing campaigns, helping companies understand the kind of campaign message that is well-received by users.

In this white paper, we highlight the growing popularity of social media as a source of data for analytics with relation to the telecom industry. We also describe the benefits that incorporation of social media will provide telecom companies with, and the growth of social analytics that is likely to occur in the near future.