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White Paper

Effective Practices for Sourcing Packaging Materials for Consumer Packaged Goods

 

Packaging plays a key role in the success of a product, particularly in the consumer packaged goods (CPG) industry. It is one of the most important elements of the marketing mix, since it has the potential to affect the consumer’s purchasing decision at the point of sale.

For companies in the CPG industry, packaging constitutes a major source of material costs of the finished product. However, companies rarely lend sufficient importance to the sourcing of packaging materials. Most companies implement a tactical approach toward sourcing of packaging materials that can result in the loss of cost optimization and savings opportunities.

Adoption of effective practices for the sourcing of packaging materials can drive significant efficiencies and cost reductions in the supply chain, while also ensuring supply assurance.

In this white paper, we discuss effective practices to source packaging materials for the CPG industry, specifically “flexible laminates” - one of the most commonly used packaging materials in the CPG space.