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White Paper

Panel discussion on “Analytics for rich customer experience”


Business intelligence tools have grown from simple reports of transaction data to today’s real-time analysis of different types of data within the organization and in public domains. From “what has happened?” of traditional data mining, we have moved through information harnessing to situational awareness that can predict “what will happen?” with the appropriate tools.

TCS Innovation Forum 2011- North America, held at Four Seasons Hotel, in San Francisco, invited CIOs from different industries, researchers, emerging technology companies and TCS Co-Innovation Network partners to discuss how analytics can improve our understanding of the customer and drive business benefits.

In this white paper, we capture nuggets from the viewpoints presented by CIOs, researchers, emerging technology partners on trends and tools in analytics that can help improve the customer experience.

Related link: Panel Discussion on Security, Privacy, Governance, Risk and Compliance