Tata Consultancy Services Videos Subscribe to Videos from Tata Consultancy Services for thought leadership, expert opinions and ideas on a range of topics in IT Services, Business Solutions and Outsourcing. http://www.tcs.com/rss_feeds/pages/videofeeds.aspx en-us Copyright 2014 7/29/2014 11:01:56 PM 7/29/2014 11:01:56 PM http://www.tcs.com/rss_feeds/pages/videofeeds.aspx global.marketing@tcs.com 60 TCS partners with Tata International Wolverine Brands to establish the brand and grow its operations in India http://www.tcs.com/resources/multimedia/Pages/Tata-International-Wolverine-brand-establish-India-operations.aspx TCS-TIWBL.m4vIn this video, Sanjay Mehra, Managing Director and Ashish Diwanji, CFO, TIWBL describe their positive experience of working with TCS and how this helped TIWBL establish its brand in India in a 4 month time-to-market schedule.
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VideosTCS 6/30/2014 11:00:00 PM
TCS partners with SEI Investments to improve the quality of delivery and achieve business excellence http://www.tcs.com/resources/multimedia/Pages/SEI-testimonial.aspx TCS-SEI.m4vRhonda K.R Cook, Unit Leader, India-SEI Investments, explains how TCS’ partnership with SEI investments has helped them improve quality of delivery and achieve business excellence.
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VideosTCS 6/30/2014 11:00:00 PM
TCS helps Tata Medical Center implementing an End-to-End Hospital Management System http://www.tcs.com/resources/multimedia/Pages/TCS-TMC-End-to-End-Hospital-Management-System.aspx TCS-TMC.m4vIn this video Dr. Mammen Chandy, Director, Tata Medical Center, Kolkata describes how TCS helped implement an end-to-end Hospital Management system and a state-of-the-art data center with a network backbone to enable data and voice communication.
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VideosTCS 6/30/2014 11:00:00 PM
Enabling Successful PLM Implementation http://www.tcs.com/resources/multimedia/Pages/Enabling-Successful-PLM-Implementation.aspx TCS-Enabling-Successful-PLM.m4vThe process of evaluating, selecting and implementing a PLM Solution is a complex exercise. PLM adoption is a business transformation initiative, not an IT-system implementation project. Thus, it requires clearly defined business processes, functional capabilities and IT systems. Many organizations may not have the required resources or skills to define and document all of these.
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VideosTCS 6/1/2014 11:00:00 PM
Product Cost Management http://www.tcs.com/resources/multimedia/Pages/Product-Cost-Management.aspx TCS-ProductCostManagement.m4vManufacturing organizations while focused on high profitability, deal with customers who are highly cost conscious. Such organizations need to align disparate initiatives and drive process improvements that enable smart decisions and improve cost tracking and visibility.
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VideosTCS 6/1/2014 11:00:00 PM
Convergence of Mechanical, Hardware and Software Lifecycles http://www.tcs.com/resources/multimedia/Pages/Convergence-Mechanical-Hardware-Software-Lifecycle.aspx TCS-Hardware-Software-Lifecycle.m4v
Product Strategies to achieve greater product capabilities, smarter products and innovation by software, drive the need to include more software in products. This has increased the complexity in the traditional Product Engineering and Development lifecycle. The PLM-ALM Integration which is a new strategic initiative, can assist organizations to address this complexity.
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VideosTCS 6/1/2014 11:00:00 PM
Crowd Sourcing http://www.tcs.com/resources/multimedia/Pages/Crowd-Sourcing.aspx TCS-Crowd-Sourcing.m4vInnovation is the DNA for growth. The social revolution is all around and augmented with the power of analytics and business intelligence, it is helping manufacturers harness the power of mass innovation and come closer to their end customers.
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VideosTCS 6/1/2014 11:00:00 PM
Harnessing True Value of PLM http://www.tcs.com/resources/multimedia/Pages/Harnessing-True-Value-PLM.aspx TCS-Harnessing-True-Value.m4vVarious factors impact how companies bring products to the market. Product development companies have to solve problems in multiple dimensions. This requires not just the engineering, but the entire organization to come together to bring the right, innovative products to market.
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VideosTCS 6/1/2014 11:00:00 PM
ETO2Win http://www.tcs.com/offerings/engineering_services/Pages/ETO-2-Win.aspx TCS-ETO.m4vSeveral global enterprises are currently strategizing Engineer-to-Order execution by effectively integrating execution processes, data, and IT systems globally in a way that enables ETO organizations to efficiently address the modern day challenges.
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VideosTCS 6/1/2014 11:00:00 PM
Standard Life partnered with TCS to transform their business through the Finance and Systems Transformation Program http://www.tcs.com/resources/multimedia/Pages/Standard-Life-finance-systems-transformation.aspx TCS-StandardLife-Testimonial.m4v
In this video, Standard Life executives highlight how they partnered with TCS for the successful transformation of their business through the Finance and Systems transformation program which standardised and simplified their processes and enabled their business to grow and be scalable in the future.
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VideosTCS 5/31/2014 11:00:00 PM
TCS' enterprise real-time radiopharmacy and SAP solutions help Cardinal Health transform its IT operations http://www.tcs.com/resources/multimedia/Pages/Cardinal-Health.aspx TCS_CardinalHealth_Testimonial.m4vIn this video, senior executives at Cardinal Health discuss how TCS implemented a real-time radio-pharmacy system that helped Cardinal Health produce and deliver high-value, short-shelf-life products timely and efficiently.
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VideosTCS 5/31/2014 11:00:00 PM
Master Data Management http://www.tcs.com/resources/multimedia/Pages/Master-Data-Management.aspx TCS-MasterData Management.m4vMaster data is foundational to business processes and is usually widely distributed in the organization. Only a few have been able to successfully leverage over Master Data Management (MDM) as an enterprise strategy enabling business transformation.
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VideosTCS 5/31/2014 11:00:00 PM
TCS helps NEI reduce time to market for its new product development processes. http://www.tcs.com/resources/multimedia/Pages/TCS-helps-NEI-reduce-time-to-market.aspx TCS-NEI Testimonial.m4vIn this video, Srini Dampur, VP R&D, National Engineering Industries Ltd, India, highlights how TCS’ global experience as a PLM implementation partner has helped reduce the time to market for its new product development processes.
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VideosTCS 5/31/2014 11:00:00 PM
TCS helps Vale to manage a huge portfolio of business demands, driving new solutions and ideas through the Innovation Council Architecture http://www.tcs.com/resources/multimedia/Pages/TCS-Vale-IT-strategy.aspx TCS-VALE.m4v
In this video, Gustavo Vieira, Global Director - IT Services, Vale, describes how the organization’s relationship with TCS has evolved over the years and how TCS has supported Vale IT in the areas of IT strategy, innovation and optimization, globally.
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VideosTCS 5/31/2014 11:00:00 PM
PLM in circular economy http://www.tcs.com/resources/multimedia/Pages/PLM-circular-economy.aspx PLM-circular-economy-Prodcast.m4vPLM has provided huge benefits to organizations for improving their ‘time to market’, reducing cost by standardization and classification, improving requirements management etc; but will these benefits be all encompassing for the companies to sustain profitability? Especially with the way product designing needs to be changed.
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VideosTCS 5/31/2014 11:00:00 PM
TCS helps DNB gear up to meet the new banking reality http://www.tcs.com/resources/multimedia/Pages/TCS-DNB-Banking.aspx TCS-DNB-Testimonial2.m4vIn this video, Kjetil Gudmundsen, EVP, Customer and Distribution Solutions, DNB and his team members describe how TCS is helping DNB to adapt to constantly changing customer behavior, meet customer expectations and complex industry regulations.
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VideosTCS 4/30/2014 11:00:00 PM
Tata Starbucks expands rapidly in India with seamless IT support http://www.tcs.com/resources/multimedia/Pages/Tata-Starbucks-expands-rapidly-India-seamless-IT-support.aspx TCS-Starbucks-Testimonial.m4vIn this video, Sumit Zaveri, CFO – Tata Starbucks describes TCS’ role in helping Tata Starbucks establish its stores in India and the partnership that provided seamless IT support.
TCS was selected as the implementation partner in the consulting phase, to help in the setting up the application systems and the back end on the hardware side. We continue to support Tata Starbucks for all application systems as well as on all the future developments.
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VideosTCS 4/28/2014 11:00:00 PM
Webcast: TCS Q4 FY2013-14 Financial Results http://www.tcs.com/resources/multimedia/Pages/Webcast-TCS-FY-Q4-2013-14-Financial-Results.aspx TCS-Q3-FY2013-14.m4vTCS announced its financial results for Q4 FY 2013-14 on Wednesday, April 16, 2014.
Watch the archived webcast of the press conference.
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VideosTCS 4/15/2014 11:00:00 PM
CUA embarks on a core transformation journey with TCS BaNCS http://www.tcs.com/resources/multimedia/Pages/CUA-core-transformation-TCSBaNCS.aspx TATA-CUA-Testimonial.m4vTCS BaNCS implemented a world-class Core Banking system at CUA which helped them save over 500+ person days/month*. Watch as David Gee, Ex-CIO, Credit Union Australia, talks about the transformation and how TCS BaNCS made a difference to his organization.
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VideosTCS 3/31/2014 11:00:00 PM
TCS helps AGL deliver the lowest cost to serve across the utility industry in Australia http://www.tcs.com/resources/multimedia/Pages/TCS-Utilities-AGL-BPS.aspx TCS_AGL2_Testimonial.m4vMark Enzinger, GM for Retail Operations, AGL and Matthew O'Donnell, Head of Service Delivery, AGL talks about how TCS helped them serve the utilities industry at the lowest cost.
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VideosTCS 3/11/2014 11:00:00 PM
TCS designs an IT Master Plan for Milaha http://www.tcs.com/resources/multimedia/Pages/TCS-IT-Master-Plan-Milaha.aspx TCS_Milaha_Testimonial.m4vIn this video, Dr. Salem Nasser Al-Naemi, Executive VP- Support Services, Milaha, describes how Milaha partnered with TCS to design an IT master plan and define an IT roadmap aligned to the company’s goal and objectives.
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VideosTCS 2/28/2014 11:00:00 PM
Aviva partners with TCS for a command center to improve customer services by monitoring business transactional data accurately http://www.tcs.com/resources/multimedia/Pages/Aviva-TCS-command-center-customer-services-business-transactional-data.aspx TCS-Aviva-Testimonial.m4vIn this video, Aviva executives highlight how Aviva partnered with TCS for the successful implementation of the command center to get an accurate view of the business transactional data across its suite of applications. This data enabled Aviva to serve its customers effectively and increase sales productivity.
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VideosTCS 2/28/2014 11:00:00 PM
TCS helps Nationstar Mortgage increase its mortgage servicing portfolio with certainty http://www.tcs.com/resources/multimedia/Pages/TCS-helps-Nationstar-Mortgage.aspx TCS-Nationstar-Testimonial.m4vIn this video Jay Bray, Chief Executive Officer, Nationstar Mortgage describes how they achieved business efficiency and effectiveness in their partnership with TCS.
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VideosTCS 1/31/2014 11:00:00 PM
WCIRB California partners with TCS to launch Strategic Transformation and Replacement Program (STAR) http://www.tcs.com/resources/multimedia/Pages/WCIRB-California-Strategic-Transformation-Replacement-Program.aspx TCS_WCIRB_Testimonial.m4vIn this video, top WCIRB executives highlight how WCIRB California partnered with TCS for the successful implementation of its strategic transformation from legacy to a modernized dot net application.
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VideosTCS 12/31/2013 11:00:00 PM
Journey of Discovery - Part I http://www.tcs.com/resources/multimedia/Pages/Research-Journey-Discovery-Part-I.aspx TCS_CTO_Gautam.m4vWelcome to a journey of discovery. At TCS Research, we actively promote invention and innovation. After all, technology grows and changes rapidly. Rejuvenation is important. That’s why working with bright, young minds, full of fresh ideas is the best.
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VideosTCS 12/31/2013 11:00:00 PM
TCS’ iPad application empowers British Airways engineers to reduce delays and release aircrafts in real-time back-to-flight operations http://www.tcs.com/resources/multimedia/Pages/iPad-application-BA-engineers-reduce-delays-flight-operations.aspx TCS_BAEngg_Testimonial.m4vIn this video, Paul Rainier, IT Delivery Portfolio Manager, and Bhavin Lachani, Engineering Systems & Business Intelligence Manager, British Airways, explain how TCS’ iPad application helped transform its engineering operations, yielding real benefits to business.
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VideosTCS 12/31/2013 11:00:00 PM
TCS at IDC Pan-European Manufacturing Executive Summit 2013 http://www.tcs.com/resources/multimedia/Pages/TCS-Interview-IDC-Manufacturing-Summit-2013.aspx TCS-Interview_IDC_TATA.m4vIn this video, IDC’s Pier Manenti and TCS’ Sanjay Karve, Head – Manufacturing Innovation and Transformation Group discuss the key trends shaping the manufacturing industry at the IDC Pan-European Manufacturing Executive Summit 2013.
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VideosTCS 11/30/2013 11:00:00 PM
Qantas partners with TCS to develop the QPilot App for its pilots’ iPads http://www.tcs.com/resources/multimedia/Pages/Qantas-TCS-QPilot-App-pilots-iPads.aspx TCS-Qantas-Testimonial.m4vIn this video, Alex Passerini, Technical Pilot Technology Development, Qantas, highlights how TCS partnered with Qantas to develop its innovative QPilot App for its pilots’ iPads. The digitized flight plans, forms and manuals are easy to access for the pilots and have reduced the amount of paper used in flights.
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VideosTCS 11/30/2013 11:00:00 PM
TCS VMware Client Partner Testimonial http://www.tcs.com/resources/multimedia/Pages/TCS-VMware-Client-Partner-Testimonial.aspx TCS_VMWare_Testimonial.m4vIn this client-partner testimonial video, T Srinivasan, VMware Indian & SAARC Managing Director, describes how TCS and VMware have worked together to deliver outstanding results to customers through TCS’s iON and VMware products.
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VideosTCS 11/30/2013 11:00:00 PM
Zions Bancorporation selects TCS BaNCS Universal financial platform to transform their legacy core banking system http://www.tcs.com/resources/multimedia/Pages/Zions-Bancorporation-selects-TCS-BaNCS.aspx TCS-Zion-bancs.m4vIn this video, Joe Reilly, CIO, Zions Bancorporation speaks about why they chose TCS BaNCS over eight other vendors to transform their legacy core banking system to a modern core banking system.
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VideosTCS 10/31/2013 11:00:00 PM
TCS helps SCI streamline processes and maximize cash flow http://www.tcs.com/resources/multimedia/Pages/TCS-SCI-streamline-processes.aspx TCS-BPO-SCI -Testimonial.m4vIn this video Tammy Moore, Vice President & Corporate Controller, Services Corporation International (SCI) describes how TCS helped SCI streamline processes and maximize cash flow.
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VideosTCS 10/31/2013 11:00:00 PM
BNP Paribas recently launched 'Hello bank!', a digital bank initiative in Belgium, France, Germany and Italy http://www.tcs.com/resources/multimedia/Pages/BNPP-Fortis-Hello-bank-Europe-Digitization.aspx TCS_BNP_HelloBank_Testimonial.m4v
In this video, Frédéric Mahieu, Head of ADM, BNP Paribas Fortis, describes how TCS helped BNPP Fortis to develop and introduce Hello bank! in the Belgian Market.
Hello bank! is a key business program for BNP Paribas, which enables the bank to clearly position itself in the rapidly evolving segment of digital banking in Europe.
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VideosTCS 10/31/2013 11:00:00 PM
Eaton Corporation partners with TCS in its Global QAD MFGPRO engagement http://www.tcs.com/resources/multimedia/Pages/Eaton-TCS-global-QAD-MFGPRO-engagement.aspx TCS_Eaton_Testimonial.m4vIn this video, Gregg Fleck, Vice President, Manufacturing Center of Excellence in IT, Industrial Sector, Eaton Corporation, highlights how Eaton partnered with TCS for service excellence in QAD MFGPRO support and development activities. 
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VideosTCS 10/31/2013 11:00:00 PM
Helping global organizations break in to new and emerging markets http://www.tcs.com/resources/multimedia/Pages/Global-organizations-new-emerging-markets.aspx TCS-Regu-Ayyaswamy.m4vIn this video, at the NASSCOM Engineering Summit 2013, Regu Ayyaswamy, VP & Global Head, Engineering & Industrial Services, TCS, highlights the value addition in engineering services and how that enables clients to break into new and emerging markets. Watch him speak on some of TCS’ innovative initiatives in this field.
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VideosTCS 9/30/2013 11:00:00 PM
TCS Summit 2013 attendees participate in Build a Bike for local charity http://www.tcs.com/resources/multimedia/Pages/TCS-Summit-2013-Build-a-Bike-Charity.aspx TCS_Summit2013_BikeMaking.m4vArmed with wrenches and enthusiasm, approximately 15 teams of 2-3 members, the attendees of the TCS Summit 2013  raced to construct the ultimate human-powered, no-gasoline-needed rocket—a child-sized bicycle! Teams competed in challenges while building and decorating the bikes. At the end of the event, participants saw 30 bikes being donated to 30 most-deserving children from the local Boys & Girls Club in Hilton Head.
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VideosTCS 9/30/2013 11:00:00 PM
Mastering Digital Feedback: How the Best Consumer Companies Use Social Media http://www.tcs.com/resources/multimedia/Pages/Mastering-digital-feedback.aspx TCS_SocBizStudy.m4vLearn how large companies are deriving value from social media. Of the 600+ participants surveyed globally, across 11 consumer industries, in North America, Europe, Asia Pacific and Latin America, only a small minority of consumer companies, today, have organized their social media activities to generate significant improvements in multiple areas of their business.
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VideosTCS 9/30/2013 11:00:00 PM
TCS’ Excellent Quality and Delivery Capabilities help Toshiba meet Demanding Deadlines http://www.tcs.com/resources/multimedia/Pages/TCS-Quality-Delivery-Toshiba-Demanding-Deadlines.aspx TCS_Toshiba_Testimonial.m4vIn this video, Hidehito Koka, Managing Director, Toshiba Software, India, highlights how TCS’ excellence in quality and delivery have been instrumental in Toshiba meeting its demanding deadlines.
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VideosTCS 9/30/2013 11:00:00 PM
Driving Operational Excellence in Reverse Logistics through effective business and IT strategies http://www.tcs.com/resources/multimedia/Pages/TCS-IDC-Oracle-Webinar-Reverse-Logistics.aspx Driving Operational Excellence in Reverse Logistics through effective Business and IT StrategiesReverse Logistics is increasingly gaining prominence as a key business concern for manufacturers worldwide. Watch this webinar to gain viable insights from TCS, IDC and Oracle, on how reverse logistics has evolved over time into a critical area for manufacturers and how organizations can manage it better.
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VideosTCS 9/30/2013 11:00:00 PM
Nedbank Investor Services increases customer base and market share by implementing the Custody Solution from TCS BaNCS http://www.tcs.com/resources/multimedia/Pages/Nedbank-TCSBaNCS-Custody-Solution.aspx TCS_Nedbank_Testimonial.m4vIn this video, Louise Currie, General Manager, Nedbank Investor Services, explains why Nedbank chose TCS BaNCS for the implementation of the custody solution and the benefits gained post the implementation.
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VideosTCS 9/30/2013 11:00:00 PM
McGraw-Hill Education partners with TCS to transform its business model http://www.tcs.com/resources/multimedia/Pages/McGraw-Hill-Education-MHE-TCS-business-model.aspx TCS-McGrawHill-Testimonial.m4vIn this video, Ray Lowry, CIO, McGraw-Hill Education (MHE), discusses how TCS has helped MHE to transform its business system infrastructure and applications to reduce operating costs without compromising quality of deliverables.
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VideosTCS 9/30/2013 11:00:00 PM
TCS helps Saudi Arabian Airlines transform its global application landscape http://www.tcs.com/resources/multimedia/Pages/Saudi-Arabian-Airlines-global-application-landscape.aspx TCS_Saudi_testimonial.m4vIn this video, Muhammad Ali Albakri, CIO & CFO, Saudi Arabian Airlines, describes how TCS helped in the complete transformation of its application landscape spread across the globe, highlighting TCS’ high level of flexibility, agility and commitment toward the success of this engagement.
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VideosTCS 8/31/2013 11:00:00 PM
TCS helps Telenor design a shared services center for infrastructure services and achieve operational efficiencies http://www.tcs.com/resources/multimedia/Pages/Telenor-shared-services-center-infrastructure-services.aspx TCS_Telnor_Testimonial.m4vIn this video, Trond Ove Breivik, Group CIO, and Tommy Waldenstrom, Program Director, Telenor ASA, describe how Telenor partnered with TCS to analyze and design the IT shared services center for infrastructure across four Asian countries. This helped to achieve operational efficiencies, cost optimization and transparency. 
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VideosTCS 6/30/2013 11:00:00 PM
Software Quality and the Role of Effective Product Software Management http://www.tcs.com/resources/multimedia/Pages/Software-Quality-Effective-Product-Software-Management.aspx TCS_EIS_Podcast_Software_Quality.m4vIn this podcast, K Bala, Senior PLM Consultant, TCS, discusses the rapid growth in the software content in all the major industries and highlights how to handle the complexities involved in the design and development of software intensive products.
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VideosTCS 4/30/2013 11:00:00 PM
The TCS-CA Technologies Partnership | A Focus on Customer-centricity http://www.tcs.com/resources/multimedia/Pages/TCS-CA-Technologies-Partnership-Customer-centricity.aspx TCS_CA_Partnership.m4v In this video, Siva Ganesan, Vice President and Global Head, Assurance Services, TCS, shares his perspective on the TCS-CA Technologies partnership and how both companies have been co-creating cutting-edge solutions that offer value to our customers.
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VideosTCS 4/30/2013 11:00:00 PM
TCS brings consistency among SAP’s websites and accelerates publishing requests, reducing its costs considerably http://www.tcs.com/resources/multimedia/Pages/TCS-consistency-SAP-websites-accelerates-publishing-requests-reducing-costs.aspx TCS_SAP2_Testimonial.m4vIn this video, Markus Marweg, Vice President, Online Development and Publishing Digital Social Communities, SAP, discusses how TCS brought about consistency among all its national websites and doubled the number of incoming publishing requests while reducing costs at the same time.
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VideosTCS 3/31/2013 11:00:00 PM
TCS Helps the Ministry of Education, KSA, Transform its IT Operations through an Oracle ERP Implementation http://www.tcs.com/resources/multimedia/Pages/Ministry-Education-MoE-KSA-IT-operations-Oracle-ERP.aspx TCS_MOE_Testimonial.m4vIn this video, senior executives of the Ministry of Education (MoE), Saudi Arabia, describe how TCS has done a great job in implementing Oracle ERP for its “Finance and Administrative Resource Information System” (FARIS) to replace its aging legacy systems.
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VideosTCS 3/31/2013 11:00:00 PM
Sanlam Life Insurance Ltd. partners with TCS to re-engineer its policy administration system http://www.tcs.com/resources/multimedia/Pages/Sanlam-life-insurance-reengineer-policy-administration-system.aspx TCS_Sanlam_Testimonial.m4vIn this video, Sanlam Life Insurance Ltd’s senior executives describe how TCS has done a great job re-engineering its policy administration system by replacing an aging system. TCS was also instrumental in delivering a platform that will help Sanlam support and grow new businesses by demonstrating agility, expertise and partnership to achieve a single goal. 
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VideosTCS 2/28/2013 11:00:00 PM
Empowered Consumers: Future Proofing Electric Utility Services http://www.tcs.com/resources/multimedia/Pages/future-proofing-electric-utility-services.aspx TCS_Empowered_energy_utility_Consumers_Webinar.m4vIn this webcast, TCS and Xyntéo experts explain how energy utilities can navigate the power landscape, with the consumer playing a pivotal role, and how they can undertake new consumer-centric business models and successfully weave them into their mainstream business processes.
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VideosTCS 2/28/2013 11:00:00 PM
TCS helps Telstra optimize its business processes and enhance end-to-end customer experience http://www.tcs.com/resources/multimedia/Pages/TCS-Telstra-optimize-back-house-business-processes.aspx TCS_Telstra_Testimonial.m4vIn this video, Grant Stent, Director of Customer Enablement, Telstra, describes how TCS has assisted Australia’s largest telecommunications provider to gain efficiency within its “back of house” operations as well as optimize its business processes and enhance customer experience.
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VideosTCS 2/28/2013 11:00:00 PM
TCS’ FORE™ transformation methodology delivers efficiency and effectiveness for National Grid http://www.tcs.com/resources/multimedia/Pages/TCS-FORE-transformation-methodology-efficiency-effectiveness-National-Grid.aspx TCS_NationalGrid2_Testimonial.m4vIn this video, Helen Barratt, Head of UK Shared Services, National Grid, describes how the TCS’ FORE™ methodology enabled National Grid to improve its processes to industry standards, thereby driving efficiency and effectiveness in its business.
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VideosTCS 1/31/2013 11:00:00 PM