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Mastering Digital Feedback

How the Best Consumer Companies Use Social Media

A TCS 2013 Global Trend Study

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Comparing results across North America, Europe, Asia Pacific and Latin America, we find that most consumer companies have become serious about social media in just the last three years. Read More

The media and entertainment industry has the highest percentage of companies that have been using social media the longest to engage with consumers. Read More

Marketing uses social media largely to increase the number of consumers viewing its messages and get consumers to discuss their positive experiences with the firm publicly. Read More

Companies deriving the greatest value from social media (the social media “leaders”) have a much higher regard for social media’s potential. Read More

CEO Viewpoint

Consumer companies that realized maximum gains from social media view it more than just a marketing channel. They use social media to converse with loyalists, evangelize their products to those who aren’t and listen to discontented customers.

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Press Release

Internal collaboration within enterprises drives greater benefits from public social media investments

Organizational silos are limiting the business benefits of social media, according to TCS Global Trend Report
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Enterprises go beyond just having
pages on social networks.

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most businesses don’t
measure social media roi

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Mastering digital feedback

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