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How the Best Consumer Companies Use Social Media
A TCS 2013 Global Trend Study
Comparing results across North America, Europe, Asia Pacific and Latin America, we find that most consumer companies have become serious about social media in just the last three years. Read More
The media and entertainment industry has the highest percentage of companies that have been using social media the longest to engage with consumers. Read More
Marketing uses social media largely to increase the number of consumers viewing its messages and get consumers to discuss their positive experiences with the firm publicly. Read More
Consumer companies that realized maximum gains from social media view it more than just a marketing channel. They use social media to converse with loyalists, evangelize their products to those who aren’t and listen to discontented customers.