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A CASE for Reimagination – Automotive Industry at the Cross Roads

How OEMs can stay relevant as vehicles become tech-enabled experience platforms

  • The key trends in the automotive industry are collectively known as CASE (Connected, Autonomous, Shared and Electric)
  • The number of vehicles with CASE mobility characteristics will multiply over the next decade, completely changing the automotive landscape  
  • The changes in the offing include shortened feature lifecycles, new types of vehicles, increased personalization, omnichannel purchase experience and less car ownership but more car utilization  
  • Vehicles will become part of a mobility-services ecosystem — digitally enabled experience platforms where data and time can be monetized
  • To remain relevant, OEMs are pouring money into R&D, the increased spend outpacing revenue growth
  • The challenge is to provide a seamless experience and own the customer for life
  • Mass customization, harnessing data, embracing risk, creating exponential stakeholder value and leveraging the ecosystem are important
  • OEMs need to adopt the Business 4.0TM growth and transformation model


Sreenivasa Chakravarti

Vice President, Manufacturing Business Group, TCS


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