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In the year of the tiger, World Wide Fund for Nature Singapore (WWF-Singapore) has rolled out the ‘AR-mazing Tiger Trail 2022’, an innovative exhibition designed to create awareness on tiger conservation. As the official solutions partner, TCS has co-designed a complementary digital version of the Tiger Trail to enhance engagement of the local and virtual communities. 

The World Wide Fund for Nature Singapore’s (WWF-Singapore) AR-mazing Tiger Trail 2022 is a highly visual and gamified exhibition aimed at creating awareness and driving action on tiger conservation and sustainability. The AR-mazing Tiger Trail comprises 33 life-sized tiger sculptures exhibited across Singapore, including iconic spots such as Gardens by the Bay and Sentosa, to educate visitors about the debilitating impact on the tiger population in Asia. Visitors can also experience a digital version of the trail by scanning a 'QR' code at the base of the sculptures. Powered by TCS, the digital trail is co-designed with WWF-Singapore and provides users with an augmented reality view of the tigers and their dwindling natural habitats, thereby amplifying the messages on nature and biodiversity.

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