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Organizations across industries are seeking to make sense of data available from multiple sources to develop actionable insights. These sources include multimedia, wearable devices, mobiles, social media, sensors, GPS, machine logs, and images, along with traditional data sources. Analytics, therefore, is of strategic importance to organizations, helping them to assess the business environment accurately and predict future trends.

TCS Solution

We design innovative solutions for superior business outcomes and help you execute effective data-driven strategies.

We help organizations analyze their operational, business, and external data to gain insights, enabling them to be more agile and responsive to the market. This covers customer analytics, AML and fraud risk analytics, sales and marketing analytics, regulatory and compliance analytics, supply chain analytics, social media analytics, and web analytics. We provide end-to-end services across the entire analytics value chain—data management, reporting, descriptive analytics, predictive modeling, and optimization.


  • Up to 10% increase in sales 

  • Up to 200% increase in campaign response rate

  • Up to 70% reduction in cost of customer acquisition 

  • Up to 20% reduction in marketing spend 

  • Increased profitability through better retention plans

  • Optimum inventory levels for store segments to prevent stock-outs

  • Pricing insurance premiums based on driving behavior 

  • Transformation of customer experience through ML-based asset performance prediction 

What’s your challenge?
Let’s work together to solve it.
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