Playing to Our Strengths (Test Copy)
TCS interactive Life Sciences believes the success or failure of any healthcare marketing campaign hinges on knowing the customer. That is why we begin every project by creating a 360° Experience Lens to get a view of our client’s customer-base.
Such a comprehensive perspective is achieved by accessing and analyzing in-depth data that guides us through customer insight discovery, brand planning, creative production, and optimization.
We understand the power of branding. Whether developing a concept or carrying through a campaign from another source, maintaining the same look, feel, and tone creates a cohesive and holistic brand image.
Placement and cadence of digital impressions is equally important. Looking through the 360° Customer Experience Lens helps us identify media opportunities to reach the right customer at the right time in their treatment journey.
Customer Journey Mapping is an important tool we use to illustrate interactive experiences across all channels. Recognizing what your customers experience in their journeys with your product is a fundamental step in successful audience engagement.
Journey Mapping allows us to build a visual timeline that follow customer behaviors—including milestones, pain points, and opportunities. We let the data guide us through customer insight discovery, brand planning, creative production, and optimization.
The Big Questions
While a client’s message is important for user engagement, we believe design is essential in creating outstanding user experiences that work to express their brand promise. Our talented team of designers never stops honing their skills in visual, interaction, motion, sonic, and creative design.
Education and STEM
From wireframes to deployment, and Quality Assurance (QA) - our User Experience (UX) designers and strategists are experienced and qualified in prototyping, message mapping, channel engagement alignment, and other aspects of UX. They leverage user insights to inform and guide the design process to create enriching personalized user experiences.
The experience of our writing staff is deep and wide. Our writers are equally adept at generating any type of content—marketing and promotional, scientific, medical, or clinical—across all therapeutic areas.