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Amarendra Hota
Lead CX Consultant

Amar is a Lead Consultant for Customer Experience (CX) Transformation within our Consulting and System Integration practice at TCS. Amar is a seasoned Digital Strategy and Interactive Marketing Professional with diverse experience of over 11 years in leading transformational programs and designing innovative solutions powered by digital and cognitive for global brands.

Amar has proven track record in creating business and experience strategies supporting Digital Transformation. He has delivered numerous engagements leveraging Strategy Consulting and Design Thinking to solve complex industry and business-related problems. Amar has extensive experience in Marketing Automation, Digital Marketing, Advanced Analytics, Machine Learning and Marketing Optimization.



Articles by Amarendra Hota
Avoid Ad Fraud and Realize Better RoI for Ad Spend