Baskaran Natarajan is a business leader with over 20 years of industry experience in practice strategy development, global sales, solutions, GTM and customer engagements across geographies. He is an expert CX strategy, design, digital customer experience and engagement strategies covering marketing, sales and service. Bhaskaran has engaged and nurtured multiple front office customer solutions and practices.
A strong believer of the design-led approach for driving profitable business growth, he has positioned design-led digital transformation successfully to customers and won deals across industries. As a founding member of TCS Interactive, he led the global GTM and emerging market business for three years. Currently, responsible for global GTM & ISU business growth, he has engaged with analysts and partners for thought leadership initiatives like CX Research and industry-specific Point of Views.