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Going Beyond Augumented And Virtual Reality

WHITE PAPER

 
Suresh Bhaskaramurthy

Senior Business Consultant, Insurance Innovations Lab, TCS

Srivathsan Karanai Margan

Business Consultant, Insurance Innovations Lab, TCS

Niranjan Vallur Nagarajan

Research Consultant , Insurance Innovations Lab, TCS

Beyond Reality: Augmented And Virtual Reality Revolutionize Insurance 

How insurers can elevate their brand,spur growth and redefine their business. 

The adoption of Augmented Reality (AR) and Virtual Reality (VR) in the insurance value chain is at a very nascent stage, applied only to sales and marketing, risk inspection, damage assessment, and training.

However, use cases have proven that AR & VR have helped insurers:

  • Add value with real time decision making
  • Create sophisticated customer engagement
  • Improve enterprise business processes