Ecosystem partnerships will be pivotal to transforming the sector

Automotive industry trends such as connected, autonomous, shared mobility and electrification (CASE); COVID-19; and advances in 5G are driven by partnerships across the sector's value chain. These partnerships have pushed automotive firms to innovate on their business models and innovate on products and services. At the heart of these partnerships lay data. Increased access to data can help firms create personalized experiences for end customers.  

This paper explores how automotive firms can tap into their ecosystem partnerships to leverage data available to them to build new business models and to drive innovation