Overview
Data is key to driving customer satisfaction
Around 2.5 quintillion bytes of data are generated every day—that is 25 followed by 17 zeros! This translates into a wealth of data for companies to mine for insights into consumer behavior provided they are able to access the right data at the right time and use it for competitive advantage. Realizing this, most organizations are looking for cloud-based solutions to store and extract colossal amounts of data, analyze it in real time, and use the insights to drive customer engagement.