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HiTech Bytes

Marketing in Business 4.0: Hyper-Personalization and Next-Gen Content Delivery

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More About:
Abha Bajaj

Abha Bajaj is the head of marketing and communication of TCS’ HiTech Business Unit and Alliances and Technology unit. She has more than 18 years of experience in the IT industry, with specific focus on marketing strategy, planning and execution, partner marketing, customer experience, and digital marketing. Abha has been a consistent performer with a successful track record of making HiTech gain visibility in the industry, both from a business as well as thought leadership perspective. Her results-oriented approach has helped nurture relationships with clients.

Abha holds a Bachelor’s degree from VNIT, Nagpur and is a gold medalist from IIM Kozhikode's Executive Management Program.



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