Bhushan Bandekar is an Enterprise Solutions Architect with TCS’ Communications, Media, and Information Services business unit. He has a passion for innovation and has several patents to his credit in data management and analytics area. Bandekar has led multiple architecture programs involving micro-services, lambda architecture, complex event processing, and machine learning, and has a strong understanding of core media areas like campaign management, digital marketing, search engine marketing, rights management and programmatic advertising. He is currently working as a lead architect for programmatic real-time bidding platform for a leading digital marketing customer.