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The Customer Experience Imperative: Three Digital Approaches to Beating Retail Behemoths

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Jeff Abbott

Jeff is part of the Digital Software & Solutions group of Tata Consultancy Services, as a lead evangelist for its IoT analytics platform solutions for smart cities, smart retail, smart banking, smart communications, and other areas. Jeff is part of the Digital Software & Solutions group of Tata Consultancy Services, as a lead evangelist for its IoT analytics platform solutions for smart cities, smart retail, smart banking, smart communications, and other areas. Prior to TCS, Jeff was part of EMC’s Global Services division, helping customers understand how to identify, and take advantage of opportunities in Big Data, IoT, and digital transformation. Jeff helped build and promote a cloud-based ecosystem for CA Technologies that combined an online community, cloud development platform, and e-commerce site for cloud services and spent several years within CA’s Thought Leadership group, developing and promoting content and programs around disruptive trends in IT. Prior to this, Jeff spent 3 years product marketing EMC, as well as a tenure at Citrix, and numerous hi-tech marketing firms – one of which he founded with 2 former colleagues in 1999. Jeff lives in Sudbury, MA, with his wife, 2 boys, and dog. Jeff enjoys skiing, backpacking, photography, and classic cars.