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Business and Technology Insights

Building the Case for Artificial Intelligence in B2B Sales

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Lisa Fairbanks

Lisa Fairbanks is a Director of Product Management and Product Marketing for TCS’ Salesforce Practice. Lisa is responsible for managing the complete lifecycle of new products from ideation through to prototype and commercial release. With more than 12 years of experience working with products in high-tech, telecommunications and life sciences, Lisa’s core product competencies include analytics, customer insights, CRM, sales methodologies, customer experience and marketing automation. Lisa has been the lead data scientist responsible for bringing new TCS Customer Experience Insight solutions to market.