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AI in CRM to Enhance HCP Experience and Engagement

LIFE SCIENCES AND HEALTHCARE PULSE

AI-powered CRM: Path to Driving Customer Engagement in Life Sciences

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Raghunandan H

Raghunandan is a Consulting Partner with TCS Life Sciences Advisory. He is a business and IT consulting professional with over 20 years of experience in both global life sciences and IT industries. He has been responsible for business-aligned IT advisory, digital solutions, thought leadership, innovations, and consulting assignments in areas of life sciences sales, marketing, patient centricity, customer relationship management, multichannel marketing, managed care, HCP engagement, ethics and compliance, and more. A postgraduate in management, Raghunandan specializes in marketing with a special focus on biotechnology.

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