MANUFACTURING NEXT

Data-driven Campaign: Towards Monetizing Connected Car Data

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Ramakanta Panda

Ramakanta Panda is a Marketing Domain Consultant from TCS Interactive. Currently he is working for one of the Global Auto OEM customer in the Manufacturing Industry Solution unit at TCS for last 5 years. He has overall 12 years of industry experience in CRM marketing, campaign management, marketing analytics, customer journey mapping across marketing value chain with keen interest in connected car, business intelligence, analytics, and artificial intelligence. He holds a Master’s degree in Business Administration in Marketing and a Bachelor’s degree in Mechanical Engineering.