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Corporate themes

Are you owning or reacting to the evolving customer journey

 
April 8, 2016

Join us at the upcoming Knowledge @ Wharton 3rd Annual Retail & Consumer Packaged Goods Executive Summit, Convene Midtown, New York, May 10-11, 2016, to hear more about how you embrace new technologies and customer analytics to lead rather than merely react to changes in your customers connected journeys.

As you know, digital transformation is dramatically changing the retail landscape. Business models are evolving rapidly to meet the needs of digitally empowered customers. Innovative partnerships are being forged and new niche players are cropping up every day.

New thinking is needed to thrive in the digital age where customers have the power to shape their own journeys. Success hinges on the capacity to anticipate and adapt to changes brought about by digital transformation. It depends on the ability understand and engage with customers in meaningful ways to restore the balance of power and own the customer journey.

The traditional approaches used by retailers to attract and retain customers are no longer viable in today’s competitive environment. Instead of reacting to the journeys empowered customers are creating for themselves, retailers need to take the lead and shape customers journeys by delivering superior, unified experiences across all products and engagement channels.

  • Can you anticipate your customers contextual needs in real time?
  • Are you collecting and acting on the most comprehensive view of your customer journey?
  • Can you deliver contextually relevant, personalized experiencesanywhere at any time?
  • Do you have the technology and analytical solutions needed to bridge the physical and digital divide?
  • Are you adopting the right new technologies for your brand?

TCS Digital Software & Solutions Group is proud to be a lead sponsor for the upcoming

Knowledge @ Wharton 3rd Annual Retail & Consumer Packaged Goods Executive Summit where topics and questions like this will be discussed. Learn more about the event and register here. We hope you can join us.

In the meantime, please check out the IDC White Paper, Key Success Factors for Digital Transformation in the Retail Industry.

Kathleen Holm is Marketing Director of the TCS Digital Software & Solutions (DS&S) Group. She has more than 25 years of experience marketing technology software and services to enterprises worldwide. She leverages her extensive background in enterprise software technology to help organizations develop effective marketing strategies, create targeted messaging and positioning, and implement effective go-to-market plans to improve corporate performance. Prior to joining TCS, Kathleen was a Senior Principal of technical product marketing for Oracle Fusion Middleware where she was responsible for defining the marketing strategy based on industry maturity and customer trends. She also held positions at IBM including Market Manager for WebSphere Developer Programs, Market Manager for Tivoli Integrated Service Management and Tivoli Brand Specialist. Prior to joining IBM, Kathleen worked with four high-tech startups.