Contact Us
We're taking you to another TCS website now.
Customer Experience across Digital Shopping Journey

WHITE PAPER

 
Ryan McShera

Head, Multichannel Practice, Retail and Consumer Packaged Goods (CPG), North America, TCS

Customer Centricity: Focusing on Your Customer’s Digital Shopping Journey

Reimagining the digital shopping journey from discovery to post-purchase.  

The digital shopping journey can be divided into four phases:

  • Discovery

  • Product Selection

  • Purchase

  • Post-Purchase

Retailers must identify specific areas within each phase to optimize customer experience.