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Business Ecosystem Integration Inevitable for Digital Transformation

 

Kiran Deshpande
Head of Pre-Sales,Cloud Applications
29 April 2019

We are standing at the threshold of digital business evolution. The pace of change is accelerating. Old rules no more apply. It seems incremental innovation is not enough. Enterprises have to design for large-scale transformational innovation. These transformational innovations are majorly influenced by cloud technologies. Cloud brings in scalability and allows businesses to become much more agile and aggressive in pursuing new revenue streams. The convergence of cloud-based new digital technologies with economic, and legislative shifts, has heralded today’s digital business revolution. 

New Paradigms for Digitalization 

As enterprises move ahead on their digitalization initiatives, there are new paradigms they need to focus on, to survive and be competitive. Every enterprise must engage in an ecosystem play with partners, vendors, customers, and employees to onboard, ideate, connect, and deliver together. As their geographies and customer segments widen, they need to reinvent business models to create new products and services at scale. Enterprises also must elevate their customer experience management strategy to create a compelling user experience for better customer engagement and mass personalization. While cloud transformation is perfect for an ecosystem play and business model reinvention, APIs play a key role in creating unparalleled user experiences. 

Certain key capabilities are required to deliver new paradigms: seamless data, apps, things, and partner integration. This calls for the convergence of new technologies with integration tooling and enables an ecosystem play leading to business model reinvention and new revenue opportunities. Dynamic integration is more inward focused enabling the unification of platforms with processes to manage frequent changes in an agile manner. While enterprises attend to building these capabilities, integration between diverse entities emerges as the biggest challenge. Some other considerations, enterprises need to think about during their cloudification and digitalization journey are: 

Ensuring ecosystem play 

  • Establishing appropriate connections between business partners and multiple units of varying degree of technology maturity within the enterprise 

  • Integration of on-premise apps with cloud-based apps or SaaS applications 

Reinventing business models, creating new services for new geographies at scale 

  • Extracting and leveraging business logic/data residing in legacy applications 

  • Scaling up to meet the needs of widening geographies and expanding the consumer base 

Creating a compelling user experience 

  • Strategy spanning channels for an omnichannel experience 

  • Plan to capture IoT device events and communicate the same to decision support systems 

  • Strategy for a responsive IT architecture to respond to business inevitabilities 

Integration was always a key focus for enterprises. With digital transformation and specifically the need to migrate to the cloud, integration has moved up in value chain. 

Three tenets govern the integration challenges of enterprises: 

Business Use Cases 

Digitalization strategy of an enterprise is based on the business objectives associated with the industry in which it operates. For example, traveler centricity and seamless customer journey could be the objectives for an Aviation, Travel & Tourism enterprise. For a utility player, optimizing asset life cycles or building a more flexible and resilient electricity grid could be the business objectives for digital transformation. Therefore, it is extremely important to understand the key transformation initiatives that are running/planned in the organization, which are typically aligned with the business objectives. Once there is clarity about these business objectives, the next important step will be to identify use cases under applicability/business outcome categories such as create a compelling user experience, reinvent new business models, and improve business operations. 

Integration Platform 

Upfront identification of business use cases is critical for identification of right products, solutions, and architecture definition. These use cases help enterprises understand the technical capabilities that are required to be developed, which in turn helps in building reference solution architecture. Technical capabilities set the direction to identify and evaluate the right products and architecture patterns. A right mix of products, technology solutions, tools, and accelerators is extremely important to achieve required business outcomes and for adoption/proliferation of integration solutions in the organization. 

Operational Models 

Last but not the least, the maturity of the operational model decides the success of integration initiatives as it includes delivery management, portfolio definition and governance of integration, definition, and co-selling of digital integration offerings. 
This three-pronged approach can help enterprises in setting up the right integration platform to accelerate their digital transformation. Connect with us to find out more about cloud driven holistic integration strategy. 

About the author(s)
Kiran Deshpande
Head of Pre-Sales,Cloud Applications

Kiran Deshpande heads pre-sales and solutions globally for TCS' Cloud Apps, Microservices & API as well as the Integration Center of Excellence. Prior to this, in the Digital Delivery Center Head role, Kiran was responsible for delivery management of Digital Services for Mobility & Pervasive Computing, Analytics, Big data & Information Management, Social, Cloud, Digital Marketing, Digital Channels & Commerce & User Experience. In his career spanning more than 25 years, Kiran has delivered many complex projects for many Fortune 500 customers.

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