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Achieving business growth through a next-gen behavior analytics platform

With increasing adoption of digital capabilities, an emerging area that is gaining traction among wealth management firms is client behavioral analytics. Delivering hyper-personalized customer experience at scale, especially in the wealth management advisory area, will require firms to implement a next-gen behavior analytics platform. Firms will also have to embrace digital ecosystem models in order to pursue steady business growth. 

 

There are several functions where firms should consider embracing behavioral analytics:

  • Investment advisory: Personalized recommendations based on changing client behavior can enable meaningful conversations and elevate customer experience.

  • Client communication: Studying behavioral patterns can help determine the right frequency and the preferred communication channel. 

  • Client and advisor matching: Matching the client with the right advisor will help strengthen the bond between the client and the advisor, and arrest attrition.

Kuldeep Shrimali,
Senior Domain Consultant, Capital Markets Industry Advisory, BFSI, TCS 

Avinash Patil,
Domain Consultant, Capital Markets Industry Advisory, BFSI, TCS