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TCS chosen by Carnation Auto to drive its growth strategy

To help create India’s first independent multi-brand automobile sales and service chain with a pan-India presence

Mumbai, September 29, 2009: Tata Consultancy Services (TCS), (BSE: TCS.BO, NSE: TCS.NI), a leading IT services, business solutions and outsourcing organization, today said that it has been chosen by Carnation Auto, a Jagdish Khattar initiative, to provide end-to-end system integration services. The multi-year agreement envisages TCS as the full service provider responsible for enterprise IT solution implementation and includes business consulting, technology implementation and support.

Carnation Auto is promoted by Jagdish Khattar, the former Managing Director and CEO of Maruti Suzuki, India’s largest passenger car company selling one in two cars in the domestic market. Carnation Auto is setting up a chain of multi brand auto solutions and sales “hubs” with services like maintenance, insurance, CNG/LPG retrofitment, body and paint, accessories, DC Design and so on, under one roof for various auto brands. Carnation will also retail new and certified pre-owned vehicles. It plans to set up approximately 100 multi-brand auto solution hubs in the next four years.

Jagdish Khattar, CMD, Carnation Auto said, “We are a young company but have eleven locations already operational, and another eight in the pipeline, so an accelerated rollout and rapid scalability of our services is critical for success. Our aim is to provide an alternative to car owners and pioneer the independent multi-brand automobile sales and service industry in India and we needed a technology partner who would create a transformational architecture to accelerate this process. TCS was the partner of choice, with its technical expertise and proven track record for innovatively compressing project timelines.”

Carnation would be heavily banking on technology to retain its key differentiation and reduce time-to-market. The IT infrastructure that TCS is setting up would be scalable and integrated to include all aspects of auto retail and repair business like forecasting, inventory management, sales, HR, CRM, payroll, and so on.

G Srinivasa Raghavan, Country Head, India Business, TCS said, “We are happy to be associated with a growing brand which has a vision for ‘transforming’ the automobile industry. TCS will leverage its domain expertise and transformation capabilities to enable Carnation to meet its service roll-out schedule. This partnership will pioneer significant changes in the automobile retail market space.”

About Carnation Auto: Carnation Auto is an initiative by Jagdish Khattar, with a vision of developing India's largest independent multi-brand automobile sales and service network. Carnation is in the process of setting up a state-of-the-art network of integrated multi-brand auto sales, services and related solutions across the country to enhance the overall experience of owning a car and to optimize the cost of ownership. Carnation provides complete solutions for almost all brands of cars, starting from quick servicing, mechanical repairs, body repairs, accessories, insurance, pre-owned cars, car customization solutions with DC Design and even doorstep service through a chain of workshop on wheels. Carnation has eleven Hub’s already operational with over 650 employees, and another eight in the pipeline.

About Tata Consultancy Services Ltd (TCS): Tata Consultancy Services is an IT services, business solutions and outsourcing organization that delivers real results to global businesses, ensuring a level of certainty no other firm can match. TCS offers a consulting-led, integrated portfolio of IT and IT-enabled services delivered through its unique Global Network Delivery Modelrecognized as the benchmark of excellence in software development.  A part of the Tata Group, India’s largest industrial conglomerate, TCS has over 140,000 world's best trained IT consultants in 42 countries. The company generated consolidated revenues of US $6 billion for fiscal year ended 31 March 2009 and is listed on the National Stock Exchange and Bombay Stock Exchange in India. For more information, visit us at

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Media Contacts:

For TCS:

Phone: +91 22 6778 9999

Phone: +91 22 6778 9077

Phone + 9833775853

For Carnation Auto

Kanika Shriram


Phone: +91 98108 19013

Prerna Korla


Phone: +91 99107 67682


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