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Channel Collaboration



Channel Collaboration for Distribution Intensive CPG Markets

Leveraging digital platforms to collaborate with channel partners & customers.

As CPG organizations engage channel partners to collaborate, a holistic approach is imperative to:

  • Identify the right initiatives
  • Enhance Data visibility across channels
  • Define win-win outcomes across partners
Auster Mascarenhas

Domain Consultant with CPG Unit, TCS

Rajesh WR

Domain Consultant with CPG Unit, TCS