Image: Origins and destinations of ocean plastic
Michel Chtepa, the Managing Director of Sequal explained how his company is innovating to upcycle plastic pollution removed from the ocean. Once processed, the plastic is used in products ranging from car seats to clothing.
The infographic above shows the scale of the problem Michel is trying to tackle. More than 12 million tonnes of plastic waste finds its way into the sea every year.
He told the panel that only collaboration across a wide ecosystem of stakeholders can create any hope of saving the oceans. “We interact with communities, scientists, public authorities and NGOs”, he said.
The company also collaborates with The Ocean CleanUp, which has made headlines around the world with its giant floating booms used to remove plastic from the oceans. Sequal also operates on a ‘glocal’ model, initiating solutions designed to solve localised problems that form part of the global challenge of ocean pollution.
In an effort to increase the impact of its work, Sequal is now engaged with 1,300 companies and brands in more than 60 countries as it looks to build demand for products made with upcycled marine plastic.
The principles of a circular economy
Manufacturing companies looking to transition to a more sustainable business model need a set of guiding principles to reposition the business within the circular economy ecosystem. At TCS we developed a framework to replace outdated linear business models based on the ‘take, make and dispose’ approach.