挑战
当今的企业正在寻求对全渠道环境中客户的使用模式和体验（CX）进行跟踪和管理。这是多种因素综合作用的结果，例如缺乏关于其CX成熟度的可靠洞察，缺乏对改善CX的明确认识，以及质量体验被认为是一个独立于功能质量方面的实体。企业与其IT组织密切配合，以确保监管合规性、强大的安全性和资本支出优，从而避免处罚、安全漏洞、声誉受损以及收益损失。
TCS Solution
The platform uses machine-led approach for integrating test infrastructure (devices, OS/browser combinations) and skills required to deliver superior CX. The solution includes:
- CX quality assessment of applications on performance, security, usability, accessibility and compatibility
- Mapping CX maturity along with qualitative insights
- Capabilities to cover in-depth execution of CX quality parameters
- ScriptBot-based test automation to deliver functional, browser compatibility and accessibility testing
- Machine-led performance testing capabilities to deliver insights on potential pitfalls
- Bundled services with ‘on demand’ access to SME and test infrastructure to lower capex
Benefits
Enterprise can reap the following benefits with TCS’ CX Assurance Platform Services:
- Better business outcomes: Machine-led and on-demand quality engineering services delivering superior customer experience resulting in increased customer visits, lesser bounce rate and higher conversions
- Reduced capital expenditure: Leverage self-service, zero capex platform and deliver first-time-right quality
- Improved compliance: Ensure regulatory compliance and obtain relevant certifications
- Superior business agility: Up to 30% reduction in time to market for rollout of new features, via automation of CX quality assessment and execution
