Profit with purpose. This simple statement encapsulates a revolution in corporate thinking. The world’s most powerful brands recognize that purpose differentiates them from their competitors by guiding strategic decisions and investments. That purpose fosters a more holistic perspective – accelerating the shift from shareholder value to stakeholder value, and inculcating a sense of responsibility towards not only successfully steering the business but also actively considering the impact of strategies and decisions on society and the environment.
The purpose of technology in this new world is far elevated from the traditional enabler of efficiency and cost optimization. Digital technologies are critical to powering business ecosystems, engaging and connecting stakeholders, fueling growth and innovation, driving health, safety, and well-being, empowering through inclusion, promoting sustainability and delivering products and services that embody enterprise purpose.
Technology brings purpose to life.