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Credit bureaus can unify databases with data platform to craft bespoke solutions

Consumer credit bureaus can leverage their huge repositories of consumer data to increase their market share in the digital advertainment space, while shoring up organic growth. They can integrate a customer data platform (CDP) with their datasets to:

  • Capture accurate data from multiple parties
  • Empower brands to launch targeted campaigns

  • Unlock new revenue streams

     

Koushik Pal

Senior Solution Architect, Communications, Media and Information Services, TCS

Anjan Krishna Ganguly

Senior Solution Architect, Communications, Media and Information Services, TCS

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