It's no accident that talks have been with us for around 40 years now, and that's because, you know, they've done a fantastic job. They've built the capability that we need to remain competitive. And we've trusted them all the way through, like Tommy, you know, working and, and industry like pensions and investments. You're dealing with a demographic from  

Time until till the day pass. You know, we've got clients who are over a hundred years old. So that obviously makes the the challenge of bringing that digital experience that can a consistent one for for all. Econ has gone through a lot of transformation over the past, 15 years that I've been with the business. It's hardly recognizable from the organization that I joined. 

And that's partly through a change in what customers expect because of demand from customers to leverage more technology. So we knew that we had to transform the business to stay in line with what customers expected. TCS were part of that journey to help us transform building mobile apps. Developing the capability that really helps has delivered our vision. 

So IDC's it is our Avon Digital experience, as it's known, was our flagship, technology launch in the last couple of years. And what we've done is migrated over 100,000 customers to this new platform. And what that does is effectively give them better experience, smoother journeys, you know, much more digital interface that they can walk across navigating through changes. 

As you know, we do take it standalone advice. You know, we have to rely on our partners to, to guide us. That's what they do. I think what TCA sprung is, a breadth of capability, you know, the scale that have, you know, that the capability across that like scale. It's it's hard to find an a little organization that that can replicate that.