The first marathon was run alone. Running from Marathon to Athens,Pheidippides inspired millions to follow in his footsteps and to keep on breaking barriers of the impossible. Today we run together. We challenge. We triumph. We cheer. We keep finding ways to shave off seconds with support of high tech apparel, data analytics and biometric devices. Always looking for new barriers to break, we believe the records of today will be tomorrow's commonplace. Emerging technologies will help you outrun your limits. Imagine personal AI coaches. 3D printed meals or a digital twin of your heart that runs millions of stress tests to find out how you can operate at peak performance. Running alone will truly be a thing of the past. Imagine the difference.