avery dennison is a manufacturing organization. We are also a material scientist company. We make label and packaging materials, RFID technology, and we also specialize in retail branding solutions. What I'm really excited about is the art of the possible. How practical can innovation be? It sometimes is not possible. We have a business to run and we have to future proof ourselves. Innovation within an organization can be very complex and messy. As far as the Dice TCS partnership goes, I think I need to 1st mention about the TCS Avery Dennison partnership and I think we've had a 15 plus year partnership. They handle a lot of our current support managed services for all of our. Application portfolio for two of the large 3 divisions of Avery Dennison and they have been strategically involved in our innovation cycles and TCS as an innovation, a thought partner for us, not because of just the technology they provide, but also because of the expanse of knowledge they have and the connections they have in the ecosystem. We will leverage the Co innovation setup of Pace and TCS I think in a couple different. So now we have these leaders in place literally formulating what are the problems that challenges the opportunities that we have and then how can TCS and the Pace organization take that and help us build out that journey road map to identify areas of most opportunity from an impact perspective, both from external focus and from an internal focus. Now it becomes a little bit easier for us to do some rapid experimentation and prototyping with it we can tease out these ideas. In a very safe space without spending a lot of money and effort and we can afford to make mistakes in that safe space. There are plenty of technologies available there as well and plenty of possibilities. We looked at many different areas and one that was compelling for us is to see how virtual reality can help with sales enablement in a B2B environment. We are about to find that virtual reality and the metaverse can be leveraged to do some selling where selling itself. It's very hard and this is just one of the opportunities to look at. There was a few stories that were very interesting to look at the future view of how you can take a problem or a challenge and then turn that into what the future possibilities might be. You know, looking at a pharmaceutical company with the issues and challenges that they're dealing with right now from a supply chain perspective, how do you optimize that supply chain and make it more resilient if you want? Things we're seeing is newer business models coming getting into sustainable. Ways of offering these services be it an intelligent packaging, sustainable packaging and also looking at the materials which are more recyclable to create a circular economy with those materials few clear distinct advantages that we brought in terms of the differentiation to have retention. First, it definitely is our problem to value approach which is driven by the end outcome and which works in a Sprint approach. Second thing which we try to work with the client is a. judicious combination of the desirability, viability as well as the feasibility perspective which ensures anything which is worked and created is consumed and delivers the outcome. And last but not the least, how do we tie all this together in multiple sprints into a seamless end to end journey. We had this huge push in the organization for digital innovation and pace is perfectly suited to help us in that journey going forward with the innovation. What we have just embraced is something to do with customer experience at Pace and I hope that we will be able to leverage Pace and take advantage of the TCGO innovation network for improving customer experience, employee experience, factory experience and product experience.