Let's hear what the professionals here at Davos have to say about the future of AI. Oh, excuse me, Sir, in your role, would you rather have AI do the thinking or the doing? The doing in our case, but we do want the AI to do the imagining. When customers come to our site, they discover what they like based on suggestions from the AI. The brain is a great place to create ideas, but not to store them. So you want to have a creative thinking, a creative partner maybe alongside your site. The doing thinking should stay with us and with me, obviously, because I want to, you know, be able to make decisions about my life. I don't want to give it to anybody. They're doing 100% automatization is something that we're already adjusting to and adapting to and networking platforms as well. They're doing because the thinking I I still think needs to be personal and needs to have that human element, but then to be crafted and perfected and the tone and the speed AI is brilliant.