Leah is a young corporate lawyer and a fitness enthusiast. She is training for a 10K marathon and to be at her personal best, she plans to go for a health checkup. While waiting at the Medical Center, Leah browses the new arrivals at her favorite sports store and adds a few items to the cart. Before she can complete her purchase, she is called in. The following weekend, while Leah explores new arrivals at the store, she receives a mobile alert that one of the items in her online card is available at the store. She picks it and continues shopping for other items. Once done with her shopping, Leah walks up to a store assistant with an M pause for quicker checkout. While scanning the items, the store assistant gets a near miss promotion alert on the total basket value and informs Lee about it. Leah is happy, but unsure of what she should buy. Noticing Lee's confusion, the cashier quickly looks up Leo's universal card. And suggest an item that she can buy to avail the offer. Leah leaves the store happy because of a seamless, convenient and personalized shopping experience. As customer journeys become more nonlinear, the universal cart breaks channel silos, enabling enormous possibilities. TCS Omni Store is helping global retailers drive seamless experiences across touch points and foster personalized interaction.