In general, what I'm most excited about is AI power technologies. And what we're seeing now with these texture image generators like from Open AI and other big organizations is fascinating because really just by giving small prompts, they're coming out with these incredibly evocative creative pieces of art, which really raised some interesting questions about what is the future of creativity, what's the future of art? What is the role of designers in this new world and. That kind of innovation I think we're going to see across many industries in the next few years. I think the best prediction I've ever made was a book I wrote in 2007 called Future Tainment, where I basically said as excited as we are about the iPhone, it's really going to bring in a whole new set of business models around the entertainment industry. Everything in content is going to change. It's going to move away from physical sales, Streaming, social media is going to become the way that brands establish themselves. And essentially the logic of networks is going to define what becomes popular and what doesn't. And that was kind of a an unusual idea in 2007, 2008. It's uncontroversial now, and I think that for me is probably been my best prediction as a futurist. I think what I got most wrong is a futurist was a couple of years ago is when I saw the amount of technology that was being adopted as a result of the pandemic, thinking that this was going to kick off a kind of a second renaissance or a new boom. And what I underestimated was that we would get a period of incredible economic growth during the crisis and that on the other side of it would be uncertainty, confusion, war, supply chain crisises, famine and. And really a very challenging set of circumstances for today's leaders. But that just goes to show you that history. Summers can be a guide, but what actually happens really is very hard to predict.