80% of CMOS believe they are either entirely responsible for or play a leading role in their organizations digital business transformation strategy. Marketers are looking for insights from a large pool of data around market dynamics, customer preferences and uncertainties in business environments to make data-driven decisions. Technology is enabling A paradigm shift in decision making by introducing experimentation and simulation capabilities across customer. Journeys enabling marketers to take evidence based decisions and evaluate scenarios that may not have a precedent. Imagine a marketer in a bank who can play with customer journeys to simulate the performance of campaigns or even fine tune various elements or features within the campaign before execution to see the effect on possible outcomes. TCS Twinx, a risk free business experimentation platform comes with ready build capabilities addressing multiple facets of marketing. TCS Twinx for go to market maximization helps CMO's and marketers derive the right marketing mix and launch the right products for the shorter time to market. It enables businesses to continuously mine behavioral attributes of customers, generate contextual suggestions and measure performance of critical KPIs such as improved customer reach, conversion, retention, revenue realization, experience and customer lifetime value. TCS Twin X has partnered with reputed global brands to provide personalized products and offers through unassisted advisory for both sales teams as well as end customers. For a large APAC telco, TCS is helping improve the customer buying journey and engagement tactics through experimentation, using simulations to improve optimum conversions and lifetime value. Connect with us to learn how TCS Twinx can help you better understand evolving customer aspirations to ideate and build the right product portfolio, selling the right products to the right customer segments at the right time. Contact us at contact.twinx@tcs.com.