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Five Digital Forces for Digital Customer Economy

point of view

 
Dr. Satya Ramaswamy

Head, TCS Digital Enterprise Unit

The Digital Consumer Economy Demands Digital Reimagination™

Success today demands mastering five digital forces to reimagine the enterprise.

The shift from the Internet economy to the digital consumer economy is powered by five digital forces: mobility, big data, social media, cloud, and artificial intelligence. For today’s enterprises, this change poses threats and real opportunities. Digitization and digital transformation are good first steps, but winners will pursue a more revolutionary Digital Reimagination™. Learn more about:

  • The impact of the digital five forces
  • Six recommendations for near-term action
  • How Digital Reimagination can fuel success