Shilpa Rao

Practice Head for Merchandising, TCS

Amrit Singh

Functional Consultant with Merchandising, TCS

Retail Macro Space Planning: Get More Out of the Box 

Increase sales by 5% or more by optimizing macro spaces based on customer insights.

Apart from sales numbers, a macro space optimization program must factor in details about customer behavior, store characteristics, competitors, category role and more. An ideal solution must blend in a mathematical model, leveraging cost-optimized technology so that retailers can predict ideal layouts that will increase revenue and profitability.