Contact Us
We are taking you to another website now.

Becoming context-aware is key for deeper customer engagement in banking 

A 720 degree view of the banking customer is a must for winning digital natives

Digitally savvy customers expect banks to be context-aware of their connected lives. For this, banks require a 720 degree view of the customer. Engaging appropriately with customers can be done using contextual, real-time insights. Banks must therefore seek to build a contextual knowledge hub with advanced analytics capabilities to predict customer wants and fulfill them in a personalized manner. 

Navin MK

Senior Consultant, Banking and Financial Services business unit, TCS

Please fill this form to download or click here to download directly.
*Required field
Enter valid First Name eg: Jobin
*Required field
Enter valid Last Name eg: Mathew
*Required field
Enter valid business mail id eg jobin@tcs.com
*Please use your business email.
*Required field
*Required field
*Enter valid company name
*Required field
*Required field
*Required field

Oops! Something went wrong!

THANK YOU
for your interest!
×

Thank you for downloading

Your opinion counts! Let us know what you think by choosing one option below.