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Navin MK

Senior Consultant, Banking and Financial Services business unit, TCS

Becoming context-aware is key for deeper customer engagement in banking 

A 720 degree view of the banking customer is a must for winning digital natives

Digitally savvy customers expect banks to be context-aware of their connected lives. For this, banks require a 720 degree view of the customer. Engaging appropriately with customers can be done using contextual, real-time insights. Banks must therefore seek to build a contextual knowledge hub with advanced analytics capabilities to predict customer wants and fulfill them in a personalized manner.