‘Converged’ Ecosystems: The Evolution and Transformation of Digital TV

Three Network Technologies That’ll Change the Game for Pay TV

In 2019, 39 million+ viewers will ‘cut the cord’ and move to OTT. This puts increasing pressures on traditional pay-TV operators to rapidly innovate and adapt. A three-pronged technology adoption roadmap could streamline this transformation, enabling pay-TV providers to actually gain from WebRTC, IP multimedia systems, quad-play packages, and other exciting products of the OTT era. The roadmap will involve:

• Network virtualization

• Network slicing

• Next-gen plugins

Together, this will create a converged environment  for capturing, engaging, and retaining a new generation of content consumers. Pay TV providers who successfully move to a converged environment will gain from:

• Industry-wide standardization of formats, compliance protocols, and device compatibility

• New revenue channels through targeted ads, personalized recommendations, and real-time alerts

• Future-proof products based on hybrid, API-ready architecture

To make this vision a reality, TV providers will partner with network management experts, creating a smart, profitable, and truly enriching content delivery mechanism