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The program focuses on the biggest challenge of modern India: unemployment among youth, where 4.8 million youth join the job market in a year completing graduation. 

The objectives are:

  • Enhance employability of rural youth from socially, economically marginalized communities, thereby promoting inclusive growth.

  • Provide the beneficiaries with exposure to industry needs and make them eligible to take up employment in the corporate sector, government, and other MSMEs.

  • To ensure continuous availability of talent pool for the industry and increase diversity & gender parity.

As part of our endeavor towards Youth employment in India since program inception in 2010 we have reached 1.12 lakh students (both Engineering and Non- Engineering program) & enabled placements for 24,000 students in Corporates. We target to achieve making 60,000 Youth employable in FY 2022 by way of virtual mentoring during these testing times.

Program Collaboration and the Framework:

The program follows a four-pillar framework, to enhance the program reach, scale, and partnerships. Accordingly, the partner organization provides two pillars of the program: 

(1) mobilization of candidates, 

(2) training infrastructure

and TCS provides the remaining two pillars: 

(3) trained and certified able trainers,

(4) training content that is curated by its own internal Learning & Development team. 

This collaborative approach has helped us reach states and districts where TCS does not have direct presence, while keeping the program approach simple and cost effective.

The Non-Engineering program is deployed by TCS trained and certified external trainers. The program for Engineering students, the entire delivery is volunteer driven, led by our associates. 

For the non-engineering graduates (both pass outs and final year graduates), the unique MAGEC mode of content designed in-house with inputs from business, focuses on- Mathematics, Analytical Reasoning, Communicative English & Computer skills. The training modules are spread over 100 hours of classroom training, besides host of self-learning.