Taking the Long-Term View
At TCS, we are building on the belief that business can be a catalyst for change. Our purpose is to connect people to opportunities in the digital economy and that mission is central to the way we operate as a business. Through innovation, partnership, and collective knowledge, TCS believes we can lead positive change for all stakeholders. The company’s deep understanding of digital transformation, technology, and its application helps to create a strong foundation for developing solutions to some of the world’s most pressing problems at scale. TCS’ engagement model leverages its intellectual, technology, financial, and human capital to create exponential impact across the globe.
In this digital age, nonprofit organizations need to have a digital presence to become sustainable. From sharing their mission, values, and initiatives to revenue and event management, technology plays a key role in the success of organizations and their ability to run a lean operation by automating their day-to-day activities.
In 2019, Chief Executives for Corporate Purpose (CECP), a nonprofit advisor to CEOs and corporate leaders on their corporate purpose journeys, was seeking to reposition its three-year-old project on corporate long-term value creation. TCS has been affiliated with CECP since 2015, supporting the organization through joint thought leadership, speaking events, and most recently, board service from TCS North America Chairman, Surya Kant. The CEO Investor Forum (CIF) was launched to advise corporate executives on matters such as stakeholder capitalism and engagement, corporate purpose, sustainable finance, best practices for integrating Environmental, Social, and Governance (ESG) metrics into their decision-making processes, and the importance of long-term sustainable value creation. Now more than ever, CEOs and Boards of Directors are recognizing that incorporating ESG factors into their investor communications is critical in order to provide a full picture of business strategy.
By 2019, with several events and 30+ CEO presentations building the foundation of the project, CIF shifted from proof of concept to growth. The team wanted to operationalize the process of developing a long-term plan to reach a greater number of CEOs and their teams, build visibility as a thought leader in the ESG landscape, and, ultimately, drive capital markets towards a long-term view of sustainable value creation.
During a two-day TCS-led planning meeting for what was initially supposed to be a website redesign, it became clear that CIF had an opportunity to radically transform. TCS retooled the sessions to be more immersive and include stakeholder mapping, develop user persona templates, and redefine its value proposition.
Beyond a complete refresh of the project’s website, TCS was able to help CIF identify their key stakeholders and target audiences more precisely, which, in turn informed CIF’s digital footprint, presence, tools, and offerings.
Daryl Brewster, CEO, CECP, said, “While our products and tools were investor-informed, the long-term beneficiaries were companies…who were managing expectations of all their stakeholders, not just investors and shareholders.”
TCS realized the need to create company-specific digital products, making them “self-serve” and accessible at any time by companies. TCS also built a member portal, including a digital version of CIF’s Long-Term Plan Framework, proprietary benchmarking and insights hub, housing CIF’s interactive data-driven benchmarking tools for their Forward-Looking Disclosure Assessments and ESG Company Snapshots. Also crucial to the redesign was a need to spotlight CIF’s industry-leading research and thought leadership and showcase the project’s innovative tools to encourage companies to engage with their data and insights on a deeper level.
“Tata Consultancy Services gave CECP access to expert developers who helped us design and implement a first-class website that offers our corporate clients innovative tools to engage with our data and insights on a deeper level,” said Nandika Madgavkar, Senior Director, Strategy and Growth, CECP. “TCS worked hands-on as an extension of our team and fully embedded themselves in the process from start to end as true thought partners.”
“Expanding the reach of the CEO Investor Forum was key to supporting CECP’s purpose of empowering companies to drive long-term business success through positive social impact,” said Balaji Ganapathy, Chief Social Responsibility Officer, TCS. “Shifting the way companies communicate their ESG story can drive value creation for all stakeholders, not just shareholders. By building the capacity of the CIF team, TCS is able to facilitate our shared goal of a sustainable and more equitable economy.”
Learn more about how we’ve partnered with other amazing organizations from around the world here