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Challenge

As businesses undertake digital transformation initiatives, it has become crucial to build a shared digital vision and strategic business alignment across the enterprise. The dependence on legacy systems and manual processes impacts business agility to launch innovative products and services, preventing companies from delivering personalized customer experiences. There is a need to capture and analyze data to ensure seamless and consistent online and in-person experiences. Further, digital transformation is a time-consuming process which requires significant upfront investment.

TCS Solution

TCS Crystallus™ harnesses the power of Salesforce industry clouds to accelerate digital transformation. The solution enables rapid transformation and adoption with accelerators, best-fit process maps, and frameworks to achieve a scalable, agile digital core and deliver innovative services. The key industry clouds covered by the solution are:

  • Communications: Enhance business agility and time-to-market to improve customer captivity and average revenue per customer.
  • Media and publishing: Improve audience reach, subscriptions, advertising revenue, and streamline creative content management process.
  • Banking, financial services, and insurance: Empower advisors, agents, bankers to gain full customer insights and offer personalized product recommendations.
  • Healthcare: Simplify health plans and engage customers with insights to improve care service quality.
  • Utilities: Create new revenue streams and business models to adopt energy-as-a-service for a sustainable future.
  • Public sector: Enable federal, state, and local governments to rapidly digitalize and transform their digital platforms and re-imagine service delivery.

Benefits

With TCS’ solution, enterprises can:

  • Improve business alignment with future state and purpose accomplishment, and best-fit process maps
  • Shorten the time to market using pre-configured solutions and industry reference architecture on Salesforce
  • Drive early onboarding of users with persona-based usage tracking dashboards
  • Enhance business agility to support business model changes and enable perpetual transformation
  • Minimize business disruption and impact on users through a successful change management framework
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